Our partnerships
For more integration
By BXG
The only system that is making marketing more effective, efficient, sustainable and accountable
About
BXG has developed a unique Voice of the Consumer (VoC) based Brand Experience methodology, universal ‘Brand Experience’ currency and analytics platform (powered by the Market ContactAudit® - MCA®) that provides quantitative category, market and brand-specific insights that inform responsible resource allocation and execution decisions and are strong predictors of brand health and market share growth. It measures and manages all elements of the Marketing & Communication mix empowering the Marketing function towards:
EFFECTIVENESS
EFFICIENCY
ACCOUNTABILITY
Rather than the input-based measures such as click-throughs and GRPs that have traditionally been used by marketers, BXG uses true outcome-based MCA® Brand Experience metrics that correlate strongly with consumer choice and market share movement
About our alliance with BXG
Michel Lambert:
I had the opportunity to use the MCA from BXG since my days at P&G.
The MCA platform remains a unique solution in delivering the outside-in-perspective to steer a brand towards growth.
Also, since a couple of years, BXG added a powerful module to track the business case for sustainability i.e. to clearly understand the relationship between brands that are building their sustainability narratives with consumers, and improved business results.
Jamhouri / CEO founder of BXG says: We are proud of our long term relationship with Michel Lambert and we look forward to supporting him in his new venture.
The VAB community was created to connect top talented senior professionals across the globe to engage with CEO's/Chairmen of different industries and sectors to address their business challenges. Our community value proposition is to have a personalized and exclusive boutique platform for our advisors and clients
Matching remarkable people with exceptional organizations for board positions to empower growth and make an impact.